About Advertising screens
Help customers find exactly what they want. User-friendly navigation that helps people move around a site easily and intuitively is one of the first principles of web store design.
Of course, it’s no different for a physical store, and retailers invest a lot of time and effort laying out their floor plans to achieve the same ends.
Digital signage takes navigation around a store to the next level. In larger stores especially, wayfinding signage can be much more detailed and dynamic, with rolling menus of directions and even maps pinpointing where different categories and collections are located.
With touchscreen signs, you can even make wayfinding interactive, giving customers the ability to select something they are looking for and get directions from their present location.
Make promotions flexible and dynamic
If you asked any retailer what the main purpose of digital signage was, they’d more than likely say to run advertising and marketing campaigns in-store. Digital signage is indeed a great promotional tool, and one of its key strengths is its flexibility.
If you want to market a new line or promote a special offer using conventional signage, you’re usually stuck with having the same messages on display for days if not weeks at a time. It’s just too much work to change things up more regularly.
With digital signage, however, you can change your promotional messages as often as you like, simply by uploading new video or graphics files or typing in new text. Digital signage is perfect for launching flash sales events, or even for programming different promotions to run on different days, to target different demographics of customers who you know are more likely to visit at certain times.
Immerse customers in your store
It is now well known that video is by far the most successful medium for digital marketing, scoring better than any other content type on everything from lead generation to sales conversions. People love video because it is immediate, it is easy to digest, and it engages them in multiple ways.
Video is ideal for connecting people to your brand through immersive and emotive storytelling, as well as for communicating information in clear, simple ways. With digital signage, you can leverage the proven power of video in your store, using it to wrap the whole customer experience in your brand identity.
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